London’s first cycling showroom
A destination for all cyclists, stocking the top brands and products, plus rides, screenings, food, events and more.
VIA Bicycle Atelier
Find VIA Bicycle Atelier
18-19 Stable Street
London N1C 4AB
Find more information
VIA is co-founded by award-winning designer, Michael Sodeau, and Michelin-starred chef, Anthony Demetre and is the pair’s second collaboration. Their all-day Café/Bar/Restaurant, Vermuteria, is a stone’s throw away in nearby Coal Drops Yard.
VIA is a must-visit for all cyclists, featuring some of the world’s best cycling brands. It is the ideal place to search for that perfect piece of kit – the best fitting helmet, sunglasses, cycling shoes, saddle, or even a new bike. The trained advisors will offer advice on sizing and fit, and talk through the materials and technology used.
Services at VIA
Located on the vibrant Stable Street, VIA is unlike traditional cycling shops, instead taking inspiration from fashion retailers such as London’s Dover St Market and Milan’s Corso Como. Brands are displayed independently of each other in eye-catching displays that tell a story or convey a message. The store also has an on-site mechanic, WORKSHOP, BIKE FITTING SERVICE, ZWIFT STUDIO and a cafe serving seasonal and organic food and drink. A physio and sports masseuse will be coming soon – watch this space.
VIA is now offering monthly rides. Book your place here.
